Taylor Guitars is a leading manufacturer of premium acoustic, acoustic/electric and electric guitars, and was started in 1974 by Bob Taylor and Kurt Listug. Taylor has a reputation for innovation with guitars like the T5, the first, true hybrid acoustic and electric guitar that can produce amplified acoustictones, full-crunch electric, and everything in-between with the flip of a five-way switch. Other developments include the New Technology ® (NT) neck, a major innovation in the construction of the acoustic guitar, and the award-winning Expression System® (ES) pickup, a groundbreaking, high-tech approach to amplifying an acoustic guitar. The company is based in El Cajon, California, and produces hundreds of guitars per day in its state-of-the-art factory complexes in both El Cajon and in Tecate, Mexico. Artists that play Taylor include The Rolling Stones, Damon Albarn, Taylor Swift, Duran Duran, Lita Ford, Prince, Joss Stone, Dave Matthews, Jason Mraz, Zac Brown, and Rolo McGinty from The Woodentops.